Here's some basic information on the Saudi Environmental Society. You may recognize them from the billboards about the littering fine campaign. If you know of any other widespread initiatives they've taken, please let us know.
Mission
To support the governmental effort by providing advisory, research and educational services, in partnership with public and the private sectors in addition to the civil society organizations in the Kingdom of Saudi Arabia, and to strengthen cooperation and coordination among them in the field of environmental protection to achieve environmentally sustainable development in accordance with international standards.
Vision
SENS to be by the end of 1433 a leading non-for-profit organization, and a distinctive environmental center which has an effective contribution in the field of environmental protection to achieve environmentally sustainable development through genuine partnership with all stakeholders in the Kingdom of Saudi Arabia community, in accordance our religion besides international environmental standards.